The first reason is because they are well known local brand outside of the Philadelphia area. This immediately puts them in name recognition with SugarHouse Sportsbook and even maybe FanDuel Sportsbook, which should also launch in PA sometime in 2019.
The other reason is because Parx, unlike some other casinos perhaps in New Jersey, seems to understand that it should use a tech-focused app. This is clearly the growth area for online betting. Any casino that launches a betting app that looks more like a casino than something that belongs on iOS or Android will be disappointed to see its results.
Parx has already released their bet slip builder in Pennsylvania, so we have a taste of what their app will look like.
Regardless, Parx will come out of the gate as one of the first sports betting apps in Pennsylvania, and therefore it should be able to get a leg up in one of the biggest markets. They will likely also offer betting promo codes, which should be able to grab new users to get them to sign up before other apps launch in the market.
Keep in mind, Philadelphia, because it is essentially on the border of Pennsylvania and New Jersey, is the test market for sports betting. And because Parx is maybe one of the first sites to launch in Philly, they will get out of the gate ahead of most everybody else.
So we look forward to seeing what Parx has to offer.